Kyvant

Kyvant LUME

Dr. Melaxin Eyephalt, EGF under-eye treatment
Live prepaid B1G1 set on top. Everything else is off traffic, kept as reference, grouped by funnel type. Updated 1 Aug 2026.

Live tests the only ones on traffic, prepaid B1G1

Advertorials
Notices, a stranger noticed her, her husband doesn't
/adv-notices-prepaid
Live→
Silence, he stopped looking at her like that
/adv-marriage-b-silence-prepaid
Live→
Age Gap, she aged faster than him
/adv-marriage-agegap-prepaid
Live→
First Impression, the face tells the wrong story
/adv-male-b-firstimpression-prepaid
Live→
Male, face 10 years older than your body
/adv-male-prepaid
Live→
Marriage B, hers don't get worse, yours do
/adv-marriage-b-prepaid
Live→
Sir, the room ages him up, the "uncle" treatment
/adv-sir-prepaid
Live→
Worn Face, the worn look people misread
/adv-male-wornface-prepaid
Live→
Male B, first impression
/adv-male-b-prepaid
Live→
Marriage, older than your wife by 40
/adv-marriage-prepaid
Live→
PSLs
Notices, the product-forward version
/psl-notices-prepaid
Live→
Listicles
Notices, the 5-reasons listicle
/listicle-notices-prepaid
Live→
Advertorials off traffic, reference

Extreme winners COD-era originals, carried ~80% of spend

Male, face 10 years older than your body
/adv-male
Winner→
Marriage, older than your wife by 40
/adv-marriage
Winner→
Male B, first impression, face tells the wrong story
/adv-male-b
Winner→
Marriage B, hers don't get worse, yours do
/adv-marriage-b
Winner→

Solid performers scaled for a while

Respect, the room trusts the younger guy
/adv-respect
Solid→
Father, seeing your father's face too early
/adv-father
Solid→

Dead flops off traffic, did not scale or replaced by the prepaid cut

Barrier, every cream failed for one physical reason
/adv-barrier
Dead→
Sir, the "uncle" treatment
/adv-sir
Dead→
Built, built but worn, affluent AOV lever
/adv-built
Dead→
Discipline, trains hard, still read as tired
/adv-discipline
Dead→
Kids, the tired dad in every family photo
/adv-kids
Dead→
Younger, feels 35, mirror says 48
/adv-younger
Dead→
Batch, aged faster than his own college set
/adv-batch
Dead→
Worn Face, female cut
/adv-male-wornface
Dead→
First Impression, female cut
/adv-male-b-firstimpression
Dead→
Age Gap, female POV
/adv-marriage-agegap
Dead→
Silence, female POV
/adv-marriage-b-silence
Dead→
Male A, gym gap, body looks better than face
/adv-male-a
Dead→
Marriage A, she got the compliment, you got "looking tired"
/adv-marriage-a
Dead→
Marriage D, the third couple, same age, he looked better
/adv-marriage-d
Dead→
Marriage F, getting ready, same mirror, different face
/adv-marriage-f
Dead→
Female advertorial, eye cream isn't reaching
/adv-female
Dead→
PSLs off traffic, reference

Solid performers scaled for a while

PSL 2, you're not the problem, your eye cream never worked
/psl-2
Solid→

Dead flops off traffic

PSL Marriage, you and your wife are the same age, the photo doesn't show it
/psl-marriage
Dead→
PSL Marriage B, your wife stopped saying you look tired
/psl-marriage-b
Dead→
PSL Male, your face reads 10 years older than the rest of you
/psl-male
Dead→
PSL Male B, your face tells the wrong story before you speak
/psl-male-b
Dead→
PSL Respect, the room trusts the younger guy first
/psl-respect
Dead→
PSL 1
/psl-1
Dead→
D1 tired
/d1-tired
Dead→
D2 aunty
/d2-aunty
Dead→
D3 wasted
/d3-wasted
Dead→
D4 mirror
/d4-mirror
Dead→
D5 rested
/d5-rested
Dead→
Internal funnel directory. Live prepaid set on top, archive by type below.